With Email Tracking Tools, an automatic follow-up email sequence (also called a drip campaign) involves sending automated emails to prospects and clients based on pre-set parameters such as time delay and action.

To follow up on a prospect after initial contact is the goal of the Automated Follow-Up Emails sequence.

In other words, you prepare a collection of emails in advance and schedule them to send at specific times. By doing so, you may follow up with prospects automatically and at scale without repeatedly clicking "Send" on a keyboard.

An Automatic Follow-Up Email Could Include The Following Actions:

  • The prospect receives a contrite "thank you for participating" email that also mentions that your company is now offering a discount on the item they competed to win.
  • If they click through but don't convert, they get an automatic follow-up email with another message emphasizing the discount's short-term availability the following day.
  • If they still don't convert, 3-5 days later they get another follow-up with a blog/article that offers useful advice about the things they're interested in.
  • If they choose to follow the link in this email, they will get a follow-up email the next day containing a coupon code for the item discussed in the blog/article.

How Lengthy Should A Series Of Follow-Up Emails Be?

Woodpecker recommends sending two or three follow-up emails. A study discovered that contacting the same contact many times can generate two times as many responses as sending just one additional follow-up.

So, a follow-up email series of three to five emails is a wise choice. But bear in mind that clogging up your prospects' inboxes with low-quality follow-ups might be more detrimental than helpful. It's simple to follow up too frequently and risk being accused of spam.

Build A Stronger Follow-Up Sequence: Some Suggestions

Let's examine several efficient yet potent strategies for developing a follow-up sequence.

Your Template Should Be Personalized Using Tokens.

Personal follow-up sequences resemble emails sent manually by a real person rather than automated emails sent through a marketing technology (even if they are), increasing the likelihood that your receivers will open and respond to them.

All of your follow-up emails should at least begin with a personalized salutation (such as "Hey") and be signed off by a real individual from your leadership team or yourself.

Add Valuable & Relevant Content 

Why not take a step back and switch from promo codes to content in order to further develop trust? Instead of just making a straightforward sale, you are enhancing the lives of your prospects. It demonstrates that you spent time learning about the prospect's problems and then put together a valuable resource for them without promoting your own goods. No matter the format, relevant content (in the second or third follow-up) can assist a long way in demonstrating value and credibility.

Create A Convincing Breakup Email.

Everything in excess, even follow-ups, is poison. It's advisable to end after five or six emails and concentrate on individuals who are more receptive; the last communication should be a breakup email. Effective breakup emails can increase response rates and even conversion rates.

It demonstrates your sincere desire to assist the client with your proposal. It causes them to reconsider their decision to reject your offer.

Measure The Effectiveness Of Your Email Sequence To Make It Better. 

best follow-up tools

Not least, make sure to keep an eye on your follow-up email stats so you can figure out what's working and grow on it.

The open rate, click-through rate, unsubscribe rate, spam rate, conversion rate, and more could all be influential indicators for any follow-up email campaign. These analytics indicators are part of the Best Follow-Up Tools.

Let’s Wrap Up

Therefore, rather than just spamming a discount offer, automatic follow-up emails are ones that add value, address concerns, and engage with your audience.

Use the advice presented above while traveling as well. Likewise, begin developing efficient email follow-up sequences that convert leads into buyers.