If you’re using TickleTrain to send out marketing or sales emails that are automatically followed up on, you know the importance of a strong call to action. Well, today’s blog post shows you how to make your CTA more compelling!
Email marketing is a powerful tool to connect with audience, promote products and services and boost business. The trick lies in doing it right. So if you want to make the most of your email marketing initiatives, you need to focus on communicating the right way. One of the best ways to communicate with your target audience is to write compelling content.
Your prospects and customers are inundated with information today. Businesses are vying for their attention, turning communication a challenge for you. By writing a compelling call to action for your email marketing, you can draw their attention and prompt desired action.
Here are some tips on how to write a compelling call to action for your email marketing.
Keep It Short and Simple
Your audience is busy and you need to value their time. It is, therefore, important to keep your content concise and to the point. Do not waste too many words to come to your point or you will lose your audience’s attention. You should also avoid big words that might confuse them. Instead, speak to them in a simple conversational language.
Create a Sense of Urgency
You don’t want your target audience to open your email, think it might be important and then close it to read sometime later. If you want your readers to take action, you have to make them think that your communication is important to them. You have to tell them something they should be aware of. In other words, your communication should make them sit up and take notice.
Substantiate Your Content with Data
A very simple yet effective way to make your content catchy and interesting is to use data. Citing a reliable study, for instance, can immediately make your readers interested in the rest of your content. So find relevant studies that you can use to make your content more interesting and useful for your target audience.
Add a Personalized Touch
According to digital marketing experts, adding a personalized touch to email marketing communication improves chances of turning prospects into leads. While sending an email communication to your target audience, therefore, consider adopting a personalized touch. Instead of signing off as the business you run, add a name. You can even add a picture for your audience to relate to you on a human level.
Focus on the Subject Line
Even before your target audience opens the mail to check what it is about, they already form an opinion from the subject line. A bad subject can make them think the mail is uninteresting, irrelevant or even a spam message. So avoid subject lines like ‘Open this, or you will regret’ or ‘Please read this mail’. You need to be straightforward and concise to prompt the reader to open the mail.
A successful email campaign involves a lot of work and planning. If you want to be taken seriously, you need to have a proper strategy in place. So before sending the mail, make sure you know your audience and what you are going to talk about.